Translate your App Store listing into Russian
Russian (Русский) — ≈255 million speakers, serving the App Store in Russia, Central Asia, wide diaspora. Here’s what a Russian localization is worth and how to ship one in minutes.
Why localize for Russian?
Russian remains one of the most-used languages on the App Store across many storefronts beyond Russia itself. Cyrillic search terms have no overlap with your English keywords.
App Store search is per-locale: queries typed on the Russia storefront match against the ru localization of your metadata. Without one, your app doesn’t rank for Russian searches at all — no matter how strong your English keywords are.
Russian-specific translation tip
Russian is highly inflected. Include nominative singular forms of keywords; the algorithm handles some but not all case variations.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (Russian included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and Russian (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the ru localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
Russian localization FAQ
Which App Store locale code is Russian? ＋
Russian metadata uses the ru localization in App Store Connect, covering the storefronts for Russia, Central Asia, wide diaspora.
Do character limits change for Russian? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including Russian. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into Russian? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a Russian localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add Russian from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.