Translate your App Store listing into German
German (Deutsch) — ≈95 million native speakers, serving the App Store in Germany, Austria, Switzerland. Here’s what a German localization is worth and how to ship one in minutes.
Why localize for German?
Germany is consistently a top-5 market for App Store revenue, and German users are known to skip apps whose listings read like machine output. A properly localized description signals that the product itself is maintained.
App Store search is per-locale: queries typed on the Germany storefront match against the de-DE localization of your metadata. Without one, your app doesn’t rank for German searches at all — no matter how strong your English keywords are.
German-specific translation tip
German words run long — compound nouns can blow past the 30-character name and subtitle limits, so shorter synonyms often work better than literal translations.
StoreTranslate bakes language-specific guidance like this into its prompts, along with each field’s character limit and any custom instructions you add — brand terms to preserve, tone to match.
What gets translated
| Field | Limit (German included) |
|---|---|
| App name | 30 characters |
| Subtitle | 30 characters |
| Promotional text | 170 characters |
| Description | 4,000 characters |
| Keywords | 100 characters |
| What's New (release notes) | 4,000 characters |
Field-level strategy lives in our guides on translating the description and translating keywords.
How it works
- Connect your App Store Connect API key — credentials are never stored.
- Pick your app, a version in an editable state, and German (plus any other targets).
- Run the job. AI translates each selected field within its limit and uploads the de-DE localization via the App Store Connect API.
- Review in App Store Connect and submit with your next version.
Other languages
German localization FAQ
Which App Store locale code is German? ＋
German metadata uses the de-DE localization in App Store Connect, covering the storefronts for Germany, Austria, Switzerland.
Do character limits change for German? ＋
No — the App Store’s limits (30 characters for name and subtitle, 100 for keywords, 170 for promotional text, 4,000 for the description) apply to every language, including German. StoreTranslate validates each field against these limits before uploading.
Can I translate only some fields into German? ＋
Yes. Pick exactly which fields to translate — most developers start with keywords and the description, keeping the app name unchanged. Existing translations are only overwritten if you choose to.
How do I add a German localization in App Store Connect? ＋
Open your app in App Store Connect, select a version in an editable state, and add German from the language menu — or let StoreTranslate create and fill the localization for you through the App Store Connect API.